Netflix could be planning ‘always-on’ live TV channels

• 📉 Netflix is exploring the launch of "always-on" live channels to combat a recent decline in viewer engagement.
• 📺 The proposed feature would offer 24/7 linear programming, mimicking the "lean-back" experience of traditional broadcast television.
• 🔄 This strategy aims to keep subscribers on the platform longer by providing a continuous stream of content without the need for manual selection.