Amazon makes it easier to buy what you see on Prime Video

• Amazon is deepening its e-commerce integration within Prime Video, allowing viewers to shop for products featured in thousands of movies, shows, and live sports. 🛍️
• The update introduces a Lens-powered "Shop the Scene" feature alongside X-Ray enhancements to help users instantly identify and buy on-screen items. 🎬
• This expansion creates a seamless bridge between digital entertainment and Amazon’s retail marketplace through its mobile shopping app and TV interface. 🚀