As VC-backed e-bike startups went bankrupt, bootstrapped Lectric grew

• 🚀 **Market Expansion:** Lectric is aggressively increasing competition in the U.S. market to provide consumers with more diverse brand choices.
• 🆕 **Rapid Growth:** The company has successfully debuted three distinct new brands within a short six-month timeframe.
• 📈 **Strategic Vision:** These launches capitalize on a domestic market that Lectric identifies as being perfectly primed for new players and disruption.