Uber has always wanted to be more than a ride; now it has reason to hurry

• 🚗 The company is deepening its integration within the autonomous vehicle (AV) industry through multiple strategic roles.
• 📈 It currently operates as a key data provider, active investor, and major distribution platform for self-driving tech.
• 👥 Despite its industry-side focus, the company’s consumer-facing initiatives are considered equally vital to its success.